Events Platform Leverage the Cambridge Tasting Room and Banquet Facility to upsell weddings, corporate events, tastings, and private wine experiences. Cross-sell flagship and private-label wines to event clients and guests.

DTC Tourism Two tasting rooms in Cambridge and Madison, along with vineyard development, underpin a strong direct-to-consumer model. Grow wine club signups, guided tastings, seasonal experiences, and regional partnerships.

Private Label Proprietary wines and a collaboration with a renowned Central Coast winemaker open opportunities for exclusive retail, restaurant, or private-label programs, including co-branded bottlings.

Digital Marketing Active use of The Trade Desk, Duda, and related tools signals readiness to optimize online sales and event campaigns. Implement CRM-backed lead capture, enhanced e-commerce, and targeted ads for tastings and club enrollment.

Expansion Potential Mid-market revenue and modestly sized staff suggest capacity to expand distribution, wholesale partnerships, or regional growth while preserving boutique branding and hospitality strengths.