Trade Growth Leverage Canadian Affair’s 25+ years of Canada travel expertise and established travel trade network to position as a trusted partner for agents seeking reliable Canada itineraries, with emphasis on price match guarantees and attractive commissions to drive agent sign-ups and sales.

Expansion Ready Recent leadership additions in travel trade roles and product/commercial teams signal a willingness to scale partnerships and product offerings; target recruitment-focused campaigns and co-branded sales initiatives with travel agents in Scotland, Northern Ireland, and the North East.

Digital Advantage Current tech stack (Criteo, Facebook Pixel, Google Maps, TrackJS) shows an emphasis on performance marketing and tracking; propose joint digital campaigns, retargeting, and data-driven itineraries to convert interest into confirmed bookings.

Experiential Campaigns Recent FAM trip launches and media partnerships indicate strong appetite for hands-on content; offer collaborative fams, insider itineraries, and exclusive supplier deals to travel agents to boost first-hand selling experiences.

Market Position As the UK’s leading holiday company to Canada with a solid revenue footprint, target mid-market and independent agents seeking Canada specialists, offering tailored itineraries, competitive commissions, and memory-making packages to differentiate from competitors.