International Expansion Opportunities WestJet's recent launch of six new summer 2025 routes and the establishment of direct transatlantic service to Toronto indicate a strong commitment to international growth. This expansion creates opportunities to offer tailored travel solutions, advanced loyalty platform integrations, and regional marketing partnerships to support their increased route network and enhance customer engagement.

Technology and Digital Engagement With a tech stack incorporating Power BI, PWA, and modern web development tools, WestJet demonstrates a focus on digital innovation. There is potential to provide advanced analytics, customer experience optimization solutions, and digital marketing tools that can help deepen customer loyalty and streamline operations across their digital platforms.

Customer Experience Enhancement Recent initiatives like the launch of a hotel booking platform and newly acquired onboard wheelchairs suggest WestJet values customer-centric enhancements. Opportunities exist for partners offering hospitality technology, additional service integrations, or data-driven personalization solutions to further elevate passenger experiences and operational efficiency.

Sustainability and Resilience WestJet's growth strategy emphasizes building a more resilient and affordable airline, aligned with community investment and reliability. There is potential to collaborate on sustainability initiatives such as eco-friendly technology, renewable fuel solutions, or corporate social responsibility programs that resonate with their brand values and customer base.

Workforce and Talent Development Recognized as one of Canada's best employers, WestJet's emphasis on being a leading employer offers opportunities to provide workforce engagement software, training solutions, or HR technology that supports their talent development and employee satisfaction initiatives, thereby enhancing their operational resilience.