Partnership Expansion WestJet recently expanded its partnership with Condor Airlines, indicating a willingness to collaborate with other airlines for mutual benefit. This presents an opportunity for cross-selling and joint promotional activities.

Fleet Expansion The acquisition of additional Boeing 737 MAX 8 aircraft signifies WestJet's growth and increased capacity. This expansion opens up opportunities for selling more flight tickets and offering new routes to customers.

Technology Integration Through partnerships with tech startups like Fetcherr, WestJet is embracing innovative technologies like generative AI. This tech-savvy approach creates possibilities for selling enhanced travel experiences or personalized services to tech-oriented customers.

Ultra-Low-Cost Model WestJet's introduction of an ultra-low-cost airfare model caters to price-sensitive customers. Sales teams can leverage this pricing strategy to target budget-conscious travelers and promote cost-effective travel solutions.

Competitive Position Despite potential challenges with labor strikes, WestJet's status as one of Canada's largest airlines presents a competitive edge. Sales professionals can highlight the company's reputation and market presence to attract customers seeking reliable and established airline services.