Canadian appeal Leverage the CFL’s strong national presence and community roots to position sponsorships and media deals that reach a broad Canadian audience across nine major markets, aligning with national campaigns and family-friendly entertainment.

Broadcast momentum Capitalize on the long-term broadcast deal with TSN and RDS to offer integrated media packages, digital activations, and data-driven advertising opportunities tied to live games and Grey Cup events.

Growth opportunities Target expansion markets and stadium developments in Hamilton, Ottawa, and other CFL cities to propose venue marketing, fan engagement activations, and local partnerships with sponsors and community programs.

Strategic partnerships Explore collaborations with corporate partners highlighted in recent news (e.g., Mobil, PHE Canada) to create co-branded campaigns, loyalty programs, and community initiatives that enhance brand visibility and social impact.

Digital and tech Offer data-rich digital solutions across the CFL tech stack (Adobe, Snowflake, Shopify, Jira) for fan experience enhancements, e-commerce merchandise, and targeted advertising, backed by analytics from the league’s online platforms.