Growing Membership Base With over 700 corporate members and more than 40,000 franchisees, the CFA presents a substantial and engaged audience for sales outreach, especially targeting franchise brands seeking advocacy, education, and industry connection services.

Industry Event Presence Active participation in high-profile events such as World Franchise Day and the CFA Awards of Excellence indicates strong opportunities for sponsored partnerships, promotional collaborations, and targeted engagement with key industry stakeholders.

Technology Integration Utilization of advanced tech stack components such as Salesforce and Algolia suggests openness to digital solutions, providing avenues for offering CRM tools, data management, or AI-powered analytics tailored to franchise industry needs.

Market Positioning As a non-profit supporting franchise development and advocacy, the CFA is well-positioned to connect vendors with organizations seeking to enhance franchise growth, branding, and operational excellence through consulting, marketing, or training services.

Reputation & Recognition Recognition through special logos for consistently high-performing companies and hosting prestigious industry events highlight opportunities to offer branding, certification, or endorsement programs that align with the CFA’s efforts to promote excellence in franchising.