Strategic Partnerships CHL has a track record of collaborating with brands and organizations (Primaris partnership in 2026; Harley-Davidson collaboration in 2025; Kidsport support in 2024) indicating openness to sponsorships and experiential marketing opportunities that can be leveraged for co-branded campaigns, live events, and community-focused initiatives.

Event Hosting & Discovery With involvement in major events such as IIHF World Junior Championship and USports championships, CHL offers opportunities for event sponsorships, ticketing partnerships, and exclusive experiential activations that reach large live and broadcast audiences.

Talent Pipeline As the largest development league feeding the NHL and U SPORTS, CHL presents opportunities to engage in player development programs, branded development camps, scouting services, and technology-driven analytics partnerships aligned with sports performance and youth development.

Audience & Tech Existing tech stack includes major platforms (AWS, Azure, WordPress, Shopify, Google AdSense, Snowplow, Mailchimp) suggesting readiness for digital marketing partnerships, data-driven advertising, e-commerce collaborations, and CRM/automation integrations for sponsor campaigns.

Financial & Scale Revenue is under one million, indicating a lean organization with potential for high ROI partnerships, bundled sponsorships, and value-based pricing for scale marketing, broadcasting, and fan engagement initiatives that can attract mid-market brands seeking sports sponsorships.