Health Policy Advocacy The Canadian Medical Association (CMA) is a leading federal health advocacy group, recognized for its influential role in shaping health policy changes in Canada. This presents an opportunity for sales professionals to engage with CMA for collaboration on health-related initiatives and solutions.

Health Information Integrity According to CMA's 2025 Health and Media Annual Tracking Survey, 62% of Canadians have encountered false or misleading health information. Sales development representatives can offer services or products that promote credible health information dissemination to address this growing concern.

Innovative Health Solutions The recent Health Summit organized by CMA focused on leveraging innovation, navigating AI in healthcare, and advancing Indigenous self-determination. This highlights a valuable sales opportunity for technology companies to offer innovative healthcare solutions and services to CMA.

Diversity in Leadership With the appointment of Bolu Ogunyemi, a Nigerian-born clinical professor, as the president of CMA, there is a clear emphasis on diversity in leadership. This signifies a potential sales opportunity for companies promoting diversity and inclusion initiatives to collaborate with CMA.

Partnerships and Funding CMA has engaged in partnerships with organizations like the Canadian Journalism Foundation and Canadian Media Guild, indicating a strategic approach towards collaboration. Sales professionals can explore partnership opportunities with CMA to leverage their funding capabilities for mutual growth.