Global Market Presence With experience selling grain to over 70 countries, the Canadian Wheat Board demonstrates substantial international reach and a trusted reputation, presenting opportunities to expand export sales and strengthen global partnerships.

Farmer Ownership Model The Farmer Equity Plan provides farmers with an ownership stake, fostering strong loyalty and potential upselling of marketing programs, risk management tools, and premium grain products directly to Canadian farmers.

Trusted Quality & Service Known for high-quality products and reliable service, the company can leverage its reputation to attract new clients seeking premium grain and personalized marketing solutions, especially in premium export markets.

Industry Partnerships The company's robust industry relationships and growing asset base open avenues for collaborative ventures, joint marketing initiatives, and supply chain enhancements to increase sales opportunities in both domestic and international markets.

Innovation & Growth Focus Recent strategic developments, such as future plans outlined on their website, suggest a focus on innovation and growth, creating opportunities to introduce new services, digital platforms, or value-added offerings to modernize and expand the customer base.