Community Engagement The Canberra Raiders actively participate in community initiatives such as partnering with Wattle Blue and delivering citizenship and skills programs through collaborations with organizations like One Training. This focus on community outreach presents opportunities for companies providing sponsorship, training, and social responsibility solutions.
Regional Expansion With the launch of an internship pilot scheme targeting young Southeast Asians and a US$44 million investment in a deals team in the region, the Raiders are expanding their presence in Southeast Asia. This creates a niche for local service providers, talent acquisition firms, and regional marketing agencies looking to support their regional growth efforts.
Digital Presence The company utilizes a range of digital tools including Google Tag Manager, Fastly, and Bootstrap to enhance its online engagement. This indicates a potential market for digital marketing agencies and technology providers to offer tailored solutions that support their online and fan engagement strategies.
Event & Fan Engagement Recent activities involve hosting matches and attending regional events, demonstrating active engagement with fans and the sports community. Companies specializing in event management, fan engagement, and experiential marketing could find sales opportunities in supporting or enhancing upcoming events.
Sponsorship & Partnerships The Raiders' recent partnership with Wattle Blue and collaborations with local training providers highlight an openness to sponsorships and strategic alliances. Brands seeking to connect with sports audiences can explore sponsorship opportunities and collaborative campaigns aligned with the Raiders’ community and regional initiatives.