Community Engagement The Canberra Raiders actively engage with local communities through partnerships like Wattle Blue and initiatives such as the First Nations ‘Skills for Life’ Labour Market Program, indicating potential for sponsorship or community-focused marketing opportunities.

International Expansion With a recent $44 million investment to establish a deals team in Southeast Asia and an internship pilot scheme targeting young Southeast Asians, the Raiders are expanding their geographical reach, creating opportunities for regional brand partnerships and talent recruitment.

Digital Presence The club utilizes various digital marketing tools including social media platforms and content delivery networks, signaling opportunities for digital advertising, content sponsorships, and enhanced online engagement initiatives.

Brand Visibility As a high-profile team with a history of success in the NRL, the Raiders offer valuable branding exposure through sponsorships, advertising, and community programs aligned with their active fan base and media presence.

Growth and Opportunities The club's recent activities, including hosting matches and launching community programs, suggest ongoing growth potential in fan engagement and regional outreach, presenting sales prospects in event sponsorships, merchandise, and experiential marketing.