Brand partnerships Opportunity to expand revenue through strategic collaborations with lifestyle, fashion and property brands leveraging the Knights’ growing media presence and recent high-profile sponsorships in 2026.

Merchandising growth capitalize on the May 2026 merchandise capsule launch with SŚAINT to propose exclusive collections, limited drops, and cross-promo campaigns targeting sports fans and local supporters.

Women’s league momentum Leverage back-to-back NRLW premiership success to upsell sponsorships, media rights, and community programs focused on women’s sports, youth engagement, and empowerment initiatives.

Digital monetization Optimize fan data and engagement through existing tech stack (Optimizely, Mailchimp, Mautic, Azure) to drive targeted campaigns, ticketing promotions, and cross-sell of stadium experiences.

Local community reach Position as a regional sports hub with Fan Fest and Old Boys Day events to offer B2B hospitality, experiential marketing, and venue sponsorship opportunities targeting Hunter region businesses.