Innovative Product Launches Cannon PU has recently launched advanced e-Forming machines for thermoplastic pallets and trays, demonstrating ongoing innovation and a focus on expanding product offerings in high-demand segments. This presents opportunities to offer complementary automation solutions and upgrade packages to current and prospective clients pursuing similar technologies.
Active Industry Engagement The company consistently participates in key industry events such as K 2025, CPI Polyurethanes Conference, and JEC World 2025, indicating strong market presence and active outreach. Sales teams can leverage these events to connect with industry decision-makers looking for the latest machinery and technological collaborations.
Strategic Technology Partnerships Cannon S.p.A’s collaboration with ENGEL to develop advanced PUR flooding technologies suggests a trend towards innovative, high-efficiency manufacturing solutions. Targeting customers interested in automation upgrades or customized machinery that integrate cutting-edge polyurethane processing could yield new sales opportunities.
Expanding Market Focus With a diverse portfolio spanning elastomers, composites, and polyurethane applications, and broad international presence, Cannon offers a robust platform to address various sectors including automotive, packaging, and foam industries. Business development efforts can target these sectors for tailored machinery and technology solutions.
Financial Growth Potential Operating with revenues between 25 to 50 million dollars and a global presence, Cannon is positioned for growth within the industrial machinery sector. Demonstrating how their advanced, automated custom plants increase efficiencies can attract mid-sized industrial companies seeking modernization, creating sales expansion opportunities.