Expanding Custom Offerings Canterbury RV's introduction of the totally custom 'SELECT' by Canterbury indicates a strategic move to differentiate its products through personalized solutions, opening opportunities to upsell premium features or bespoke designs to clients seeking tailored park homes.

Mid-Market Positioning With revenue ranging between $10 million and $25 million and a relatively small team, Canterbury RV occupies a niche segment, making it well-positioned to target regional RV dealers and camping facilities looking for localized, high-quality manufacturing support.

Digital Presence & Engagement The company's use of advanced web technologies like WordPress, Shopify, and analytics tools suggests a focus on online marketing and customer engagement, providing opportunities to nurture leads through digital channels and expand direct sales efforts.

Industry Growth Trends Operating within the recreational facilities industry alongside large players like Camping World and General RV Center, Canterbury RV can leverage industry growth among outdoor leisure consumers to increase market share through targeted outreach to camping resorts and recreational parks.

Potential Partnership Opportunities Given its niche manufacturing focus and personalized offerings, Canterbury RV can explore partnerships with RV dealerships, camping grounds, and outdoor recreation providers to expand distribution channels and enhance cross-selling of custom park model homes.