Insights

Growth and Expansion General RV Center has experienced significant growth, with recent acquisitions and new store openings across multiple states including Utah, Florida, Ohio, and Pennsylvania. This expansion opens opportunities to provide supply chain, marketing, and after-sales services tailored to a rapidly growing retail network.

Industry Recognition Being recognized as a Top 50 Dealer and participating in major RV events like the Largest RV Show indicates high visibility and customer engagement. Leveraging this presence through targeted advertising, promotional partnerships, and event support can enhance brand loyalty and drive increased sales during peak seasons.

Digital Engagement With a strong eCommerce division and a tech stack that includes tools like Microsoft Clarity and New Relic, General RV Center prioritizes online customer interaction. This creates opportunities to offer digital marketing solutions, website optimization, and online lead generation to boost online sales and customer retention.

Market Leadership As the largest family-owned RV dealer in the US with over a thousand employees and a revenue ranging from $500 million to one billion dollars, General RV Center is positioned as a key player in the industry. Partners that provide scalable logistics, financing, or fleet management solutions can find substantial sales opportunities with this market leader.

Customer Demographics Operating across diverse regions, including urban, suburban, and rural markets, allows for tailored outreach strategies. Understanding local customer preferences and offering region-specific promotions or services can help capture a broader customer base and increase dealership sales.

General RV Center Tech Stack

General RV Center uses 8 technology products and services including AudioEye, Microsoft Clarity, Cloudflare CDN, and more. Explore General RV Center's tech stack below.

  • AudioEye
    Accessibility
  • Microsoft Clarity
    Analytics
  • Cloudflare CDN
    Content Delivery Network
  • Microsoft Word
    Office Suites
  • New Relic
    Real User Monitoring
  • Datadog
    Real User Monitoring
  • Bootstrap
    UI Frameworks
  • AddToAny
    Widgets

General RV Center's Email Address Formats

General RV Center uses at least 1 format(s):
General RV Center Email FormatsExamplePercentage
FLast@generalrv.comJDoe@generalrv.com
95%
First.Last@generalrv.comJohn.Doe@generalrv.com
3%
FirstLast@generalrv.comJohnDoe@generalrv.com
1%
LFirst@generalrv.comDJohn@generalrv.com
1%

Frequently Asked Questions

What is General RV Center's phone number?

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You can contact General RV Center's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General RV Center's official website and social media links?

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General RV Center's official website is generalrv.com and has social profiles on LinkedIn.

What is General RV Center's SIC code NAICS code?

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General RV Center's SIC code is 5561 - Recreational Vehicle Dealers NAICS code is 44-45 - Retail Trade.

How many employees does General RV Center have currently?

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As of December 2025, General RV Center has approximately 1.2K employees across 3 continents, including North AmericaAsiaSouth America. Key team members include Chief Financial Officer: S. S.Chief Executive Sales Manager: M. G.Vice President Operations: K. P.. Explore General RV Center's employee directory with LeadIQ.

What industry does General RV Center belong to?

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General RV Center operates in the Retail industry.

What technology does General RV Center use?

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General RV Center's tech stack includes AudioEyeMicrosoft ClarityCloudflare CDNMicrosoft WordNew RelicDatadogBootstrapAddToAny.

What is General RV Center's email format?

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General RV Center's email format typically follows the pattern of FLast@generalrv.com. Find more General RV Center email formats with LeadIQ.

When was General RV Center founded?

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General RV Center was founded in 1962.

General RV Center

RetailMichigan, United States1001-5000 Employees

General RV Center and its family of companies, which includes America's Choice Insurance Partners and Salem Distributors, are a large multi-state employer founded in 1962 in the heart of the Motor City.  General RV has become the nation's largest family-owned RV Dealer, and what started as a small ‘mom and pop’ operation has since grown to 17 locations in Michigan, Ohio, Illinois, Florida, Utah, Virginia, and Pennsylvania. Additionally, General RV also has a globally recognized eCommerce division that reaches clients throughout the world.

In 2001, General RV reached new heights when Statistical Surveys, Inc. announced that General RV had become the largest volume RV dealer in the country. 

Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest-growing privately held companies. 


LOCATIONS:

-Wixom, MI (Headquarters)

-Brownstown, MI (Metro Detroit)

-Mt. Clemens, MI (Metro Detroit)

-Birch Run, MI (Mid-Michigan)

-Wayland, MI (Grand Rapids) 

-White Lake, MI (Metro Detroit)

-Draper, Utah (Greater Salt Lake City)

-Huntley, Illinois (West Chicago)

-Orange Park, Florida (Jacksonville)

-Dover, Florida (Greater Tampa area)

-Ocala, Florida

-Fort Myers, Florida

-Fort Pierce, Florida 

-Winter Garden, Florida 

-North Canton, Ohio (Metro Cleveland)

-Richmond, Virginia

-Elizabethtown, Pennsylvania

-West Chester, Pennsylvania

Section iconCompany Overview

Phone number
SIC Code
5561 - Recreational Vehicle Dealers
NAICS Code
44-45 - Retail Trade
Founded
1962
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    General RV Center's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    General RV Center's revenue is estimated to be in the range of $500M$1B

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