Insights

Expanding Location Footprint General RV Center is actively growing its geographic presence with recent openings in Utah and Florida, alongside acquisitions of existing stores from Lazydays. This expansion indicates strong regional demand, presenting opportunities to tailor inventory and marketing strategies to local markets and explore cross-selling of complementary products and services.

Recognition and Industry Leadership The company has received notable industry awards such as the Top 50 Dealer Awards and RVB Top 50 Dealer designation, highlighting its market prominence. Leveraging this reputation can enhance upselling and premium service offerings to affluent clientele seeking trusted brands.

Digital and eCommerce Presence With a globally recognized eCommerce division, General RV Center reaches customers nationwide and internationally. This digital presence opens avenues for targeted online campaigns, virtual consultations, and online-exclusive deals to boost sales beyond physical store locations.

High Revenue and Growth Generating over a billion dollars in revenue with multiple high-volume locations, General RV Center demonstrates financial strength and market demand. Business development efforts can focus on premium product lines, customized services, and loyalty programs to increase average transaction sizes and customer retention.

Market Opportunities in RV Industry The company's active participation in major events such as the Largest RV Show and its multiple location strategies suggest ongoing demand within the RV sector. Sales teams can capitalize on industry events and seasonal peaks by offering promotion packages and exclusive deals to attract new RV buyers and encourage repeat purchases.

General RV Center Tech Stack

General RV Center uses 8 technology products and services including AudioEye, Microsoft Clarity, Cloudflare CDN, and more. Explore General RV Center's tech stack below.

AudioEye

Accessibility

Microsoft Clarity

Analytics

Cloudflare CDN

Content Delivery Network

Microsoft Word

Office Suites

New Relic

Real User Monitoring

Datadog

Real User Monitoring

Bootstrap

UI Frameworks

AddToAny

Widgets

General RV Center Email Formats	Example	Percentage
FLast@generalrv.com	JDoe@generalrv.com	95%
First.Last@generalrv.com	John.Doe@generalrv.com	3%
LFirst@generalrv.com	DJohn@generalrv.com	1%
FirstLast@generalrv.com	JohnDoe@generalrv.com	1%

General RV Center Email Formats

Example

Percentage

FLast@generalrv.com

JDoe@generalrv.com

95%

First.Last@generalrv.com

John.Doe@generalrv.com

LFirst@generalrv.com

DJohn@generalrv.com

FirstLast@generalrv.com

JohnDoe@generalrv.com

Frequently Asked Questions

Where is General RV Center's headquarters located?

General RV Center's main headquarters is located at 25000 Assembly Park Drive, Wixom, MICHIGAN 48393, US. The company has employees across 3 continents, including North AmericaAsiaSouth America.

What is General RV Center's phone number?

You can contact General RV Center's main corporate office by phone at

+1-248-349-****

. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is General RV Center's official website and social media links?

General RV Center's official website is generalrv.com and has social profiles on LinkedIn.

What is General RV Center's SIC code NAICS code?

General RV Center's SIC code is 5561 - Recreational Vehicle Dealers NAICS code is 44-45 - Retail Trade.

How many employees does General RV Center have currently?

As of October 2025, General RV Center has approximately 1.2K employees across 3 continents, including North AmericaAsiaSouth America. Key team members include Chief Financial Officer: S. S.Chief Executive Sales Manager: M. G.Vice President Operations: K. P.. Explore General RV Center's employee directory with LeadIQ.

What industry does General RV Center belong to?

General RV Center operates in the Retail industry.

What technology does General RV Center use?

General RV Center's tech stack includes AudioEyeMicrosoft ClarityCloudflare CDNMicrosoft WordNew RelicDatadogBootstrapAddToAny.

What is General RV Center's email format?

General RV Center's email format typically follows the pattern of FLast@generalrv.com. Find more General RV Center email formats with LeadIQ.

When was General RV Center founded?

General RV Center was founded in 1962.

General RV Center

RetailUnited States1001-5000 Employees

General RV Center and its family of companies, which includes America's Choice Insurance Partners and Salem Distributors, are a large multi-state employer founded in 1962 in the heart of the Motor City.  General RV has become the nation's largest family-owned RV Dealer, and what started as a small ‘mom and pop’ operation has since grown to 17 locations in Michigan, Ohio, Illinois, Florida, Utah, Virginia, and Pennsylvania. Additionally, General RV also has a globally recognized eCommerce division that reaches clients throughout the world.

In 2001, General RV reached new heights when Statistical Surveys, Inc. announced that General RV had become the largest volume RV dealer in the country. 

Since 2014, General RV Center has been named by Crain's Detroit as one of Michigan's largest and fastest-growing privately held companies. 


LOCATIONS:

-Wixom, MI (Headquarters)

-Brownstown, MI (Metro Detroit)

-Mt. Clemens, MI (Metro Detroit)

-Birch Run, MI (Mid-Michigan)

-Wayland, MI (Grand Rapids) 

-White Lake, MI (Metro Detroit)

-Draper, Utah (Greater Salt Lake City)

-Huntley, Illinois (West Chicago)

-Orange Park, Florida (Jacksonville)

-Dover, Florida (Greater Tampa area)

-Ocala, Florida

-Fort Myers, Florida

-Fort Pierce, Florida 

-Winter Garden, Florida 

-North Canton, Ohio (Metro Cleveland)

-Richmond, Virginia

-Elizabethtown, Pennsylvania

-West Chester, Pennsylvania

Insights

Similar companies to General RV Center

Grand Design RV

Cruise America

RV Trader

Winnebago Industries

Airstream

Tiffin Motorhomes

Camping World

Keystone RV

PPL Motor Homes