Expansion into new markets General RV Center has recently opened a new location in Salt Lake City, Utah, expanding its presence in the western region of the United States. This expansion provides an opportunity to target customers in Utah and neighboring states who are looking to purchase RVs or related products and services.

Acquisition and growth strategy Through the acquisition of Independence RV Center in Winter Garden, Florida, General RV Center has demonstrated a strategic approach to growth. This acquisition presents a sales opportunity to tap into the customer base of Independence RV Center and further strengthen General RV's market presence in Florida.

Promotional sales campaigns With initiatives like 'America Needs a vacation' sale, General RV Center showcases its ability to create engaging promotional campaigns. This type of marketing can attract customers seeking RVs for recreational purposes, presenting an opportunity for sales teams to capitalize on these promotional events.

Mobile app for customer engagement The launch of the My General RV mobile app provides a valuable tool for customer engagement and interaction. Sales teams can leverage this platform to enhance customer experience, offer personalized recommendations, and streamline the sales process, ultimately driving more RV sales and services.

Strong financial performance Being part of the billion-dollar revenue bracket, General RV Center's financial stability signals a strong market position. Sales professionals can leverage this financial strength to instill confidence in potential customers, emphasizing the company's ability to support their RV purchase needs with reliable products and services.