Established Customer Base With a long-standing presence since 1964 and a focus on building long-term customer relationships, Capital Computer has developed a loyal client base that values reliable IT products and services, presenting ongoing sales opportunities for hardware, software, and support solutions.

Comprehensive Service Offerings The company's wide range of services, including IT staffing, computer repair, network installation, and online product sales, creates multiple touchpoints for upselling and cross-selling additional technology solutions to existing clients.

Market Niche Focus Targeting small to medium-sized businesses in South Central Wisconsin positions Capital Computer as a local provider, enabling targeted marketing efforts to expand customer accounts within the regional market for hardware, IT consulting, and staffing services.

Digital Engagement An improved online store with enhanced product search and competitive pricing indicates a strategic focus on e-commerce, opening opportunities to increase online sales and attract new customers seeking reliable IT products and accessories.

Growth Potential Revenue between one million and ten million dollars suggests room for expansion, especially by leveraging existing service lines and cross-promoting staffing and repair services to deepen customer engagement and increase sales volume.