Strategic partnerships CAPPA already collaborates with notable health systems, universities, and organizations, indicating strong potential for expanded training programs, certification partnerships, and custom perinatal training initiatives with hospitals, clinics, and educational institutions.

Market positioning Positioned as a comprehensive perinatal training provider with multiple credential pathways and a community-focused model, CAPPA can cross-sell bundled certification packages to organizations seeking to credential multiple staff roles across labor support, postpartum care, lactation education, and family education.

Technology leverage A modern platform for live virtual, in-person, and hybrid training, plus a robust tech stack, suggests opportunities to upsell enterprise LMS access, tailored training portals, and extended recertification services to larger organizations seeking scalable, compliant perinatal education.

Brand credibility Established since 1998 with endorsements from reputable health systems and NGOs, CAPPA’s credibility can be leveraged to offer co-branded certifications, grant-funded training programs, and sponsorship opportunities that align with hospital talent development and community health goals.

Revenue & scale With revenue in the lower-mid range and a sizeable professional network, there is room to grow by targeting larger healthcare systems and academic partners with multi-seat licensing, volume discounts, and ongoing coaching or mentorship programs to drive higher annualized training volumes.