Market Leadership DONA International is the leading organization for doula certification globally, with over 12,000 certified doulas across more than 50 countries, indicating a broad and established market presence that presents substantial opportunities for training, partnership, and expansion initiatives.

Expanding Credential Offerings The recent launch of advanced certifications like the Advanced Certified Doula in 2015 highlights the organization’s focus on professional development, opening avenues for sales of advanced training programs, educational materials, and specialized service packages.

Technology Utilization DONA’s adoption of multiple tech tools including online registration, email marketing, and content management platforms suggests a strong digital foundation, offering opportunities to enhance online course delivery, membership management, and digital marketing services.

Financial Potential With reported revenues between 100 and 250 million dollars, DONA International’s significant financial scale indicates a sizeable customer base and potential for tailored service offerings, corporate partnerships, and sponsorship opportunities.

Leadership Drive Recent leadership appointment of Michael Chan as Executive Director signals strategic growth and professional management, providing an opening for collaborative initiatives, leadership training, and enterprise-level partnerships that support organizational expansion.