Integrated Communications Expertise Capstrat, now part of Ketchum, specializes in comprehensive marketing strategies that integrate advertising, public relations, digital, and social media, offering a unified approach to enhance brand visibility and client engagement, presenting opportunities to position complementary digital or media solutions.

Sector Focus and Capabilities The firm has strengthened its expertise in healthcare, technology, and higher education sectors, indicating potential sales opportunities with organizations in these high-growth and highly regulated industries seeking tailored communications services.

Data-Driven Strategies With advanced capabilities in data and analytics within its Raleigh center, Capstrat can leverage its analytical expertise to offer data-driven marketing solutions, appealing to clients looking for measurable campaign success.

Near-Mid Market Focus As a mid-sized agency with 51-200 employees and revenues between $25M and $50M, Capstrat presents opportunities to engage with organizations that require sophisticated yet flexible marketing partnerships, especially those seeking personalized service with national reach.

Growth and Rebranding Opportunities Following its integration with Ketchum and ongoing rebranding efforts, there is potential to position innovative branding and market expansion services to clients eager to capitalize on a refreshed corporate identity and expanded expertise.