Global Leadership Carat USA is recognized as a top-ranked global media agency, backed by a strong international presence with over 12,000 experts across more than 100 countries, indicating robust capabilities for international campaigns and multinational brand partnerships.
Technological Edge Utilizing advanced tools like Google BigQuery, Adobe Tag Manager, and ObservePoint, Carat demonstrates a cutting-edge digital infrastructure that supports data-driven advertising strategies, presenting opportunities for scalable, tech-enabled marketing solutions.
Strategic Growth Recent hires of senior strategists and the launch of innovative models such as the always-on CPL and Cultural EQ signal a focus on optimized and culturally resonant campaign tactics, ideal for engaging diverse audiences and increasing client ROI.
Partnership Expansion Recent collaborations with platforms like The Trade Desk and clients such as IKEA and United Airlines highlight Carat's commitment to omnichannel measurement and cultural intelligence, offering potential avenues for joint solution development and integrated marketing offerings.
Industry Positioning Carat’s estimated revenue between $1 billion and $10 billion, alongside its status as a leading media agency, positions it as an attractive partner for innovative advertising technologies, creative media solutions, and expanding digital media portfolios.