Award-winning credibility Carat NZ and the broader Dentsu Carat network have recent Cannes Lions recognition as Media Network of the Year, underscoring high creative and media execution standards ripe for upsell conversations with brands seeking prestigious, award-winning partnerships.

Global scale locally With over 12,000 experts across more than 100 countries and a strong carrier of global brand leadership, there is a compelling case to offer multinational media buying capabilities, standardized operating systems, and cross-market synergies to enterprise clients expanding internationally.

Leadership momentum Recent executive appointments in North America and globally signal a growth-and-growth-agreement dynamic within Carat that can be leveraged to position expanded strategic engagements, CMO-level sponsorships, and longer-term retainer collaborations.

Technology-driven Carat’s tech stack including data tooling (Redshift, PyTorch), customer engagement platforms (Braze), and creative/analytics tools positions them to offer data-informed media strategies, personalized experiences, and measurable ROI improvements to data-driven brands.

Strategic partnerships Recent client wins and partnerships like Hell Energy, plus ongoing collaboration within the Dentsu ecosystem, create opportunities to upsell integrated media, PR, and creative services to marketers seeking cohesive, multi-channel campaigns managed within a single ecosystem.