Global Leadership Carat is recognized as the world’s leading media agency, ranked as the top global media firm by Forrester, demonstrating significant market influence and a strong reputation for innovative media solutions, offering numerous opportunities for partnership and joint marketing initiatives.

Technological Innovation With a diverse tech stack including Salesforce CPQ, Prometheus, and MediaRadar, Carat emphasizes advanced data-driven and omnichannel measurement capabilities, indicating a readiness to invest in cutting-edge technology partnerships to optimize media planning and analytics.

Expanding Market Presence Recent partnerships such as with The Trade Desk and notable campaigns like Australia's first renewables initiative showcase Carat’s active expansion into new digital and sustainable markets, revealing potential avenues for clients interested in omnichannel and eco-friendly advertising strategies.

Cultural & Strategic Focus Carat's initiatives like Cultural EQ and new hires in strategic leadership suggest a focus on culturally relevant and innovative brand solutions, providing opportunities to collaborate on multicultural marketing and strategic planning projects.

Financial Strength Generating over $10 billion in revenue with a large global workforce, Carat offers substantial enterprise-scale advertising solutions, making it an ideal partner for large-scale campaigns requiring extensive media reach and resource commitments.