Market Leader Carat is consistently ranked as the #1 media agency globally and has recently won Cannes Lions Media Network of the Year, signaling strong brand credibility and proven campaign excellence that can be leveraged to win larger, multi-market client engagements.

Global Scale With over 12,000 experts in more than 100 countries and a dense global network under dentsu, Carat offers cross-border media solutions, enabling enterprise deals with multinational brands seeking unified planning, buying, and measurement across regions.

Recent Leadership Key leadership hires in North America and the appointing of a global brand president indicate a growth-focused strategy and readiness to scale client portfolios in high-potential markets, presenting opportunities for premium C-suite sponsorship and larger retainer engagements.

Tech-Driven Carat’s tech stack including Adobe Audience Manager, New Relic, and Karma suggests strong data capabilities for audience segmentation, performance analytics, and optimization, offering upsell options around analytics-driven media, martech integration, and measurable ROI storytelling.

Entertainment Partnerships Awards and partnerships surrounding Cannes Lions and notable clients like Hell Energy demonstrate a track record of creative-driven media strategy, opening conversations for integrated marketing programs that combine media, creative, and PR for global campaigns.