Global Leadership Carat is a recognized leader in the media agency space, consistently ranked as the #1 global media agency by Forrester, which enhances its appeal to premium clients seeking top-tier media solutions.

Technological Integration The company leverages advanced tools such as Salesforce CPQ, Prometheus, and MediaRadar, indicating a strong focus on data-driven, technologically sophisticated marketing strategies that can be further expanded or customized.

Recent Expansion Recent strategic partnerships and new service models, including collaborations with The Trade Desk and the launch of innovative campaigns like Cultural EQ and always-on CPL, reveal ongoing growth opportunities across diverse markets and campaigns.

Sustainability Focus Partnerships with clients like Energy Flex for renewable campaigns suggest an openness and expertise in integrating sustainability initiatives into media strategies, which can be appealing to eco-conscious brands seeking sustainable advertising solutions.

Market Presence With a large global footprint and high-profile clients like United Airlines and IKEA, Carat presents extensive opportunities for partners offering scalable, cross-market advertising solutions and global media capabilities.