Large Customer Base With 16 car supermarkets across Belgium and a customer-centric approach, Cardoen offers extensive opportunities for upselling and cross-selling services such as extended warranties, maintenance packages, and financial products tailored to the diverse needs of its wide customer base.

Diverse Inventory Offering more than 25 brands with new and young used cars positions Cardoen as a versatile supplier for customers seeking options, creating sales opportunities for special promotions, trade-in incentives, and loyalty programs that highlight the variety of available models.

Tech-Driven Platform Utilizing modern web technologies like Nuxt.js and HubSpot indicates a strong online presence and digital engagement, providing channels to target tech-savvy customers with personalized marketing campaigns and online financing solutions to increase conversion rates.

Growth Potential Revenue in the range of $25M to $50M suggests solid market traction in Belgium, presenting opportunities to expand regional marketing efforts, develop new sales channels, and introduce innovative car-related services to capture additional market share.

Competitive Landscape Operating in the retail automotive space alongside large brands like Citroën, Peugeot, and Opel, Cardoen can leverage its independent importer status to emphasize competitive pricing and flexible offers, appealing to budget-conscious customers seeking value and variety.