Premium Market Presence Care Plus operates as a leading provider of premium health insurance in Brazil, targeting data-conscious corporate clients who value personalized health solutions, presenting an opportunity to promote customized insurance packages and wellness programs.

International Expansion With the launch of its first international private medical insurance product in 2018, Care Plus demonstrates growth ambition and an openness to global markets, which can be leveraged for cross-border health coverage and international partnership sales.

Digital Engagement The company’s active use of advanced technology and digital platforms such as Microsoft, Oracle, and WhatsApp enables efficient communication and customer service, ideal for developing targeted digital marketing and telehealth service offerings.

Strong Industry Position As part of the Bupa group since 2016, Care Plus benefits from a vast global network and brand recognition, providing a competitive advantage when approaching multinational corporations seeking robust health benefits.

Financial Outlook With a revenue ranging from one to ten billion dollars, Care Plus presents a significant sales prospect for high-value corporate health plans and premium insurance solutions, especially to large organizations and companies valuing health as an employee retention tool.