CareValue
InsuranceNew York, United States11-50 Employees
CareValue is a field marketing organization focused on the senior life and health insurance markets. It promotes and distributes products from major carriers to licensed agents, enabling them to offer coverage to seniors, individuals, and families. The company maintains a portfolio that includes offerings from Anthem, Aetna, Humana, Mutual of Omaha, Transamerica, UnitedHealthcare, HealthNow, and other leading carriers. Based in Canandaigua, New York, CareValue serves a national market through a network of licensed agents. In 2022, CareValue was acquired by Alliant in partnership with Senior Market Sales (SMS), marking a significant change in its corporate structure. The arrangement places CareValue within a broader national distribution network in the senior life and health insurance space.