Market Reach HealthMarkets operates as a licensed insurance agency across all 50 states and the District of Columbia, providing extensive geographic coverage that can be leveraged to expand product distribution and cross-sell insurance solutions to diverse regional markets.
Customer-Centric Innovation With a focus on simplifying insurance shopping and understanding individual needs, HealthMarkets’ portfolio of over 200 trusted insurance carriers presents a strong opportunity to offer tailored products that meet diverse consumer requirements and preferences.
Acquisition & Ownership Having been acquired by UnitedHealth Group and previously by Golden Rule, HealthMarkets’ ownership by major industry players suggests stability and potential integration with broader healthcare solutions, enabling upselling or bundled insurance offerings to existing client bases.
Financial Momentum Generating revenue between 100 million and 250 million dollars with a sizable workforce, HealthMarkets presents a substantial sales opportunity for companies looking to introduce complementary services or expand into the health insurance distribution channel.
Technology Utilization Leveraging advanced tools such as Marketo, Adobe Sign, and Oracle, HealthMarkets’ deployment of sophisticated sales and customer engagement platforms indicates an openness to digital solutions, opening avenues for innovative sales enablement and customer engagement strategies.