Premium Craftsmanship Carini Lang specializes in high-end, artisanally crafted rugs using ancient Tibetan knotting techniques and natural, ethically sourced materials, positioning it as a luxury brand appealing to affluent customers seeking exclusivity and heritage craftsmanship.

Sustainable Values With a focus on eco-friendly dyes from untreated botanicals and ethically made products from Nepal to New York, Carini Lang can attract environmentally conscious clients and partnerships with brands emphasizing sustainability and ethical sourcing.

Growing Revenue Range Operating within an estimated revenue bracket of 10 to 25 million USD and a relatively small team, there is potential to upsell premium services or expand product lines to high-net-worth individuals and interior designers seeking bespoke, luxury rugs.

Digital Presence Utilizing platforms like WooCommerce, Squarespace, and social media channels demonstrates an active online presence that can be leveraged to reach global luxury markets, increase brand visibility, and build direct sales channels with high-end consumers.

Market Positioning Competing with well-known luxury rug brands with a focus on artisanal quality, Carini Lang has the opportunity to emphasize its unique heritage, craftsmanship, and sustainability to differentiate and attract higher-value client segments in a competitive market.