Niche Market Focus Carl L. Harshman & Associates specializes in online motivational and attitudinal assessment tools, presenting an opportunity to target organizations seeking innovative employee engagement and development solutions.

Global Reach Potential With the iWAM assessment used worldwide, there is potential to expand outreach to international companies looking for culturally adaptable motivational assessments.

Complementary Services The company's expertise in personality and motivation assessment can be bundled with leadership development and talent management offerings to create comprehensive consulting packages.

Technology Compatibility Leveraging the company's existing web infrastructure and assessment platform, sales opportunities exist in offering integration or customization for enterprise clients with advanced digital HR solutions.

Growth Through Partnerships Forming alliances with larger HR consulting firms or expanding distribution channels can catalyze growth, especially given the company's small size and specialized product niche.