Strategic partnerships Gallup has a history of collaborating with financial services and healthcare organizations (Edward Jones, West Health) to measure attitudes and behaviors at scale, presenting opportunities to offer custom analytics, survey design, and advisory services to large enterprises seeking data-driven insights.

Healthcare focus With already launched Healthcare Affordability Index and ongoing global fertility studies, there is a clear appetite for health policy and patient experience analytics, creating potential sales for healthcare systems, insurers, and pharma clients needing population-level insights.

Analytics and AI readiness Gallup combines analytics with AI tools (Snowflake, Vertex AI, ChatGPT) indicating a maturity for advanced data modeling, dashboards, and AI-assisted insights—opportunities to pitch scalable data platforms and decision-support solutions.

Global reach A long-standing, worldwide footprint and 90+ years of experience position Gallup to expand enterprise-level programs across industries, offering cross-market research capabilities, methodology services, and workforce analytics to multinational clients.

Employee and customer insights Gallup’s core strength in measuring attitudes and behaviors of employees, customers, students, and citizens suggests upsell potential in employee engagement, customer experience, and stakeholder surveys for large organizations seeking comprehensive engagement metrics.