Local Growth Potential Leverage the Sioux Falls base to expand sales reach into nearby cities and states, building a regional sales presence and partner network to win local accounts such as independent retailers and hospitality venues.

Craft Brand Expansion Position Carlson as a preferred regional partner for craft beverage brands seeking broader coverage in the upper Midwest; offer exclusive SKUs, promotional support, and flexible logistics to attract new suppliers.

Digital Enablement Opportunity Modernize digital capabilities with a B2B ordering portal and digital catalogs to improve ordering efficiency, enable mobile purchasing, and capture customer insights for targeted upsell campaigns.

Competitive Differentiation Differentiate from large national distributors with high-touch, locally informed service, quick restock cycles, and customized promotions tailored to Sioux Falls retailers and on-premise accounts.

Data Driven Selling Utilize existing tech stack and data to identify cross selling opportunities across beverage categories, optimize pricing and promotions, and prioritize high-potential customers for proactive outreach.