Advanced print capabilities Carlson Print Group leverages UV and conventional sheet-fed litho and digital printing with advanced imaging, finishing, and specialty materials such as metallic foils and 3D lenticular graphics. Sales opportunities include offering high-impact, innovative marketing collateral that stands out, appealing to brands seeking premium, differentiated print communications.

Companies and partnerships As a division of American Spirit Corporation and recently partnering with Koenig & Bauer Group for a Rapida 106 eight-color press with dual coating, Carlson Print Group can be positioned as a technologically advanced print partner for enterprise-level campaigns and large-volume programs that require reliability, speed, and expanded finishing options.

Capacity and scale Revenue range of 100M to 250M and a 51-200 employee base indicate a mid-to-large scale operation capable of handling short-run digital through large-format commercial print. Target opportunities include multi-channel campaigns, annual catalogs, and high-visibility marketing pieces for mid-market to enterprise clients.

Innovation-driven selling The emphasis on visual image engineering, tactile finishes, reflective/refractive foils, and 3D lenticular effects suggests a strong value proposition for customers pursuing experiential marketing, premium packaging, and standout product launches. Upsell opportunities exist in offering coordinated print-along services and finishing enhancements.

Security and reliability Tech stack includes Barracuda Email Protection and KnowBe4, signaling a focus on security and risk mitigation. For potential clients in regulated sectors or with sensitive collateral, position Carlson Print Group as a secure, compliant print partner capable of protecting brand integrity across campaigns.