Recent Product Launches Carlson Software has been actively launching new products and updates, such as Boretrak 3, PhotoCapture version 2, SurveyGNSS, and Carlson Survey OEM 2025. These releases indicate a strong momentum in innovation and offer opportunities to introduce these cutting-edge solutions to potential customers.

Global Presence With headquarter in Kentucky and branch offices in various locations like Massachusetts, Netherlands, Australia, Canada, and England, Carlson Software has a global presence. This extensive network presents sales opportunities to tap into different markets and engage with varied customer segments worldwide.

Strategic Partnerships The partnership between Carlson Software and DotProduct for the launch of Carlson Scan3D showcases a collaborative approach to bringing new solutions to the market. Leveraging such strategic partnerships can open doors for cross-selling opportunities and reaching a broader customer base.

Technology Stack Carlson Software utilizes a robust tech stack including React, C#, C++, and more, indicating a focus on advanced technologies. Understanding their tech infrastructure can help identify compatibility with potential clients' systems and present opportunities for integrations or tailored solutions.

Market Positioning In a competitive landscape with companies like Hexagon AB, Autodesk, and Siemens PLM Software, Carlson Software stands out with its specialized CAD design products for civil engineering, surveying, and construction industries. Highlighting this niche expertise can be a persuasive factor in sales conversations with targeted industry clients.