Authorized dealer strengths Leverage CIT’s status as an authorized Hyundai, Komatsu, and UniCarriers dealer to cross-sell new forklift deployments, branded maintenance packages, and fleet optimization services to existing customers in the Carolinas and beyond.

Expansion footprint Target customers in growing markets near Charlotte, Statesville, Monroe, Greenville, and Columbia for expansion-related fleet upgrades, on-site service contracts, and used forklift trade-ins to capture a larger regional share.

Service breadth Promote end-to-end offerings including sales, rentals, parts, operator training, and warehouse products to multi-site customers seeking one-stop material handling solutions and standardized equipment programs.

Recognition leverage Utilize the Hyundai Peak Performer Award to build credibility with potential buyers, offering case studies, pilot programs, and incentive-driven trials to convert prospects from competitors.

Digital engagement Capitalize on CIT’s digital footprint and analytics tools to retarget buyers researching forklifts and warehouse solutions, and to tailor campaigns around fleet modernization, maintenance cost savings, and retraining benefits.