Strong Local Brand Position Carolina Lanterns as the Mt. Pleasant go-to full-service lighting showroom with a niche emphasis on copper gas and exclusive line The Jan Collection to upsell premium outdoor lighting and bespoke copper lanterns.

Diverse Product Suite Leverage the catalog of over 200 product lines spanning interior and exterior lighting, chandeliers, pendants, landscape lighting, fans, and copper gas/electric lanterns to cross-sell across rooms and outdoor spaces for new home projects and renovations.

Growth Opportunity Target small business and builder partners given revenue in the lower-mid range and a focused showroom experience; propose wholesale or contract pricing for trade customers to expand distribution and recurring projects.

Recognition Momentum Capitalize on the Best Lighting Store for 2025 accolade to drive local marketing campaigns, referrals, and showroom foot traffic, while collecting customer testimonials for digital channels.

Digital Footprint Enhance online lead generation by integrating Google Ads data with showroom inventory, create virtual tours of copper lanterns and exclusive Jan Collection, and drive inquiries for custom installations and outdoor lighting upgrades.