Strong Market Position Carowinds is part of Six Flags, North America’s largest regional amusement-resort operator, giving it a competitive edge and a broad customer base across the US, Canada, and Mexico, which offers ample opportunities for cross-promotional sales and bundled experience packages.

Innovative Attractions Recent investments in family-friendly attractions, new roller coasters, and augmented reality experiences demonstrate a commitment to enhancing guest engagement and satisfaction, opening avenues for sales of premium experiences, merchandise, and exclusive event packages.

Award-Winning Reputation Fury 325’s multiple Golden Ticket Awards reinforce Carowinds' reputation for offering top-tier thrill rides, creating opportunities for upselling premium access, sponsorships, and branded collaborations targeting thrill-seekers and dedicated ride enthusiasts.

Growing Workforce and Attendance With plans to hire over 2,500 seasonal employees and recent expanded attractions, Carowinds is actively increasing guest capacity, which presents opportunities for sales of staffing solutions, hospitality services, and enhanced park amenities or food and beverage offerings.

Digital Engagement & Technology The adoption of innovative AR experiences and a mobile app presence indicates a focus on digital engagement, creating opportunities to introduce personalized marketing solutions, app-based sponsorships, and data-driven marketing campaigns to deepen guest interactions and increase revenue streams.