Membership Opportunity Knott’s Berry Farm recently launched a membership program in June 2026, signaling openness to ongoing guest engagement and recurring revenue models. This creates a potential cross-sell path for sponsorships, loyalty integrations, and partner offers within the member ecosystem.

Coaster Launch A new roller coaster reimagining Montezooma is slated to open by summer 2026, presenting a window for experiential marketing partnerships, exclusive sponsorships, and premium guest experiences that attract high-spend visitors.

Wave of Expansions The combination of a new park manager appointment and ongoing park enhancements indicates a growth phase with opportunities to provide technology, guest experience solutions, and operations services aligned to a larger strategic initiative.

Digital Engagement Active tech stack includes cloud, analytics, and engagement tools; potential for expanding digital marketing services, CRM integrations, loyalty program tech, and personalized guest communications to support the membership and festival initiatives.

Experience Packages Recent promotions around hotel packages and festival events (Boysenberry Festival) suggest opportunities to packaging partnerships, exclusive experiences, and bundled offerings with travel, hospitality, and entertainment vendors.