Expanding Customer Options Knott's Berry Farm recently introduced a pay-per-ride option, providing individual ride purchases as part of the Fast Lane program. This presents an opportunity to attract visitors who prefer flexibility in their ticketing options and are inclined to make spontaneous purchasing decisions.

Enhanced Guest Experience With the launch of the Boysenberry Festival Hotel Package, Knott's Berry Farm offers a unique accommodation experience tied to their seasonal festival. Sales representatives can leverage this special package to target guests looking for an all-encompassing immersive event stay, driving higher revenue through experiential offerings.

Seasonal Promotions The partnership with Santa Claus to offer breakfast experiences at Mrs. Knott's Chicken Dinner Restaurant indicates a creative approach to seasonal promotions. Sales development representatives can capitalize on this partnership to attract families seeking holiday-themed activities, enhancing ticket sales and promoting repeat visits during festive periods.

Digital Engagement Tools The launch of the new Knott's Berry Farm app signifies a commitment to enhancing guest engagement through digital platforms. Business development professionals can promote the app as a tool for guests to explore park attractions, make reservations, and receive exclusive offers, leading to increased digital interaction and potentially higher ticket sales.

Attraction Renovations Knott's Berry Farm's investment in renovating Camp Snoopy features for 2024, including the introduction of Zamperla attractions, showcases a dedication to enhancing visitor experiences. Sales opportunities lie in promoting the refreshed attractions to both new and returning guests, enticing them with exciting updates and potentially driving ticket sales through enhanced park offerings.