Technology Adoption Knott's Berry Farm leverages a diverse tech stack including Salesforce Audience Studio, Adobe Creative Suite, and a custom mobile app, indicating opportunities to enhance customer engagement through personalized marketing solutions, loyalty programs, and mobile-based advertising initiatives.

Recent Digital Initiatives The launch of the All Park Passport and a dedicated app suggests a focus on seamless digital experiences, presenting a chance to offer integrated ticketing, membership upgrades, or data analytics services to improve customer retention and revenue streams.

Expansion and Promotions New offerings like the Boysenberry Festival Hotel Package and pay-per-ride options demonstrate an openness to diversified revenue models, creating opportunities for targeted promotional campaigns, cross-promotions with hospitality providers, and premium service offerings.

Market Engagement Participation in industry events like Midsummer Scream highlights active engagement with theme park communities, opening doors for partnerships, sponsorships, and co-branded experiences that can drive increased attendance and brand loyalty.

Financial Scale With revenue ranging from one to ten billion dollars and a sizable workforce, Knott's Berry Farm presents opportunities for large-scale service solutions in areas such as infrastructure, guest management, and entertainment technology enhancements aimed at elevating guest experiences.