Expansion into niche markets Carrington Mortgage Services' recent launches of Section 184 Loans, ITIN loans, and Individual Taxpayer Identification Loans indicate a strategic move to expand into niche markets, offering potential sales opportunities to cater to specific customer segments.
Focus on non-QM lending With the introduction of Closed-End Fixed-Rate Second Lien product and the hiring of key personnel like Steven Winokur, Carrington Mortgage Services demonstrates a strong commitment to non-QM lending, presenting sales opportunities for innovative mortgage products and services.
Recognition and reputation Carrington Mortgage Services' recognition as a High-Performing Mortgage Servicer by Fannie Mae, coupled with hiring notable industry veterans like Samuel Bjelac, boosts the company's reputation and credibility, creating potential sales opportunities based on trust and industry recognition.
Competitive positioning In a competitive landscape with companies like loanDepot and Rate, Carrington Mortgage Services stands out with its focus on VA Loans for borrowers with credit scores as low as 550, providing a unique selling proposition that can be leveraged for sales success.
Tech-driven approach Utilizing a range of technologies such as HubSpot Analytics, Hotjar, and Curalate, Carrington Mortgage Services showcases a tech-savvy approach that can be harnessed by sales teams to enhance customer targeting, engagement, and overall sales effectiveness.