Integrated Visualization Opportunity to upsell 4K display consolidation with C-View across cath labs, EP labs, and IR suites in hospitals and health systems seeking cleaner sightlines and reduced equipment clutter.

Secure Collaboration Cross-sell C-Suite Platinum for live case observation, education, and documentation to teaching hospitals, ambulatory networks, and enterprise-wide programs looking to standardize secure recording and streaming.

Wireless Communication Position C-Com wireless communications to replace overhead audio systems in interventional suites, offering clearer team communication and reduced noise for busy cath labs and hybrid ORs.

Vendor-Neutral Advantage Emphasize scalable, vendor-neutral integration with responsive U.S.-based support and a strong 3-year warranty to align with large hospital procurement standards and long-term modernization plans.

Expansion Readiness Target health systems undergoing new interventional suite builds or renovations to propose a standardized, future-ready technology platform that aligns with ongoing capital projects and the need for flexible room designs.