Insights

Strong Market Reach CarsGuide reaches one in three Australians with over two million active listings and a highly engaged audience, presenting an ideal platform for targeted advertising and partnership opportunities to maximize exposure and drive sales.

Sustainable Focus The company's commitment to the Australian Circular Economy and promotion of electric and new-energy vehicles creates a valuable niche for eco-friendly product integrations, eco-conscious brands, and sustainable vehicle offerings.

Growing Platform Recent launches such as electric vehicle models and virtual road trip campaigns demonstrate CarsGuide’s innovative approach, providing opportunities to collaborate on immersive marketing initiatives that resonate with tech-savvy and adventure-seeking consumers.

Data-Driven Marketing Utilizing advanced marketing technologies like Salesforce Marketing Cloud and audience studio, CarsGuide offers a rich data environment for precise targeting and personalized campaigns, increasing the effectiveness of automotive and related product promotions.

Partnership Opportunities Strategic collaborations with automakers like Mitsubishi and Nissan indicate openness to co-branded campaigns and product integrations, making CarsGuide a promising partner for new vehicle launches, experiential marketing, and dealer network expansion.

Similar companies to CarsGuide

CarsGuide Tech Stack

CarsGuide uses 8 technology products and services including LiveIntent, Prebid, Taboola, and more. Explore CarsGuide's tech stack below.

  • LiveIntent
    Advertising
  • Prebid
    Advertising
  • Taboola
    Advertising
  • Salesforce Audience Studio
    Data Management Platforms
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Qualaroo
    Online Form Builders
  • Node.js
    Programming Languages
  • Facebook
    Widgets

Media & News

CarsGuide's Email Address Formats

CarsGuide uses at least 1 format(s):
CarsGuide Email FormatsExamplePercentage
First.Last@carsguide.com.auJohn.Doe@carsguide.com.au
49%
Last.First@carsguide.com.auDoe.John@carsguide.com.au
1%
FLast@carsguide.com.auJDoe@carsguide.com.au
1%
First.Last@carsguide.com.auJohn.Doe@carsguide.com.au
49%

Frequently Asked Questions

Where is CarsGuide's headquarters located?

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CarsGuide's main headquarters is located at 1 York Street, Level 22 Sydney, NSW 2000, AU. The company has employees across 2 continents, including OceaniaEurope.

What is CarsGuide's official website and social media links?

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CarsGuide's official website is carsguide.com.au and has social profiles on LinkedIn.

What is CarsGuide's NAICS code?

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CarsGuide's NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does CarsGuide have currently?

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As of October 2025, CarsGuide has approximately 51 employees across 2 continents, including OceaniaEurope. Key team members include Head Of Content Production: J. S.Head Of Editorial: J. H.Victorian Dealer Business Manager: L. E.. Explore CarsGuide's employee directory with LeadIQ.

What industry does CarsGuide belong to?

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CarsGuide operates in the Internet Marketplace Platforms industry.

What technology does CarsGuide use?

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CarsGuide's tech stack includes LiveIntentPrebidTaboolaSalesforce Audience StudioSalesforce Marketing CloudQualarooNode.jsFacebook.

What is CarsGuide's email format?

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CarsGuide's email format typically follows the pattern of First.Last@carsguide.com.au. Find more CarsGuide email formats with LeadIQ.

When was CarsGuide founded?

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CarsGuide was founded in 2011.
CarsGuide

CarsGuide

Internet Marketplace PlatformsAustralia51-200 Employees

CarsGuide is Australia's leading source for new car reviews, news and advice. Home to the largest and most engaged auto editorial audience, we help serious in-market car buyers make informed choices, compare brands and successfully navigate their purchase journey.

Part of the Gumtree Group and a powerful network of three iconic brands with Gumtree and Autotrader, we're driving impact at scale and reaching more people at all of life's important moments and milestones. Today, we connect people as they buy, sell, research and transact across more than two million live listings and 9,000 car reviews. We reach one in three Australians and see an immense $3+ billion in gross listing volume every month. 

It's the kind of success that ties directly into what we stand for. We aim to be the ultimate destination for anyone looking for an awesome deal, perfect find or new opportunity. Our expert insights and resources help people compare their options, be informed and make confident purchases they can feel good about. And we're proud to contribute to a more sustainable way of living by playing a core role in the Australian Circular Economy as well as delivering informative content on the Australian Electric Vehicle (EV) and broader new-energy vehicle landscape.

But our greatest superpower is our people. We're a smart bunch of problem-solvers who use the latest technologies to reimagine better ways to participate on our platforms. Our diversity brings unique perspectives to all we do, boosting our creativity and helping us tackle complex, real-world challenges.

Every day is a new opportunity to achieve more than you can imagine. It's an exciting time to be a part of our transformation and growth as an Australian-listed and operated company (ASX:MKT).

CarsGuide and the Gumtree Group. Discover a world of opportunity.

Section iconCompany Overview

Headquarters
1 York Street, Level 22 Sydney, NSW 2000, AU
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2011
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    CarsGuide's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    CarsGuide's revenue is estimated to be in the range of $1M$10M

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