Insights

Strong Market Presence CarsGuide commands a significant market reach in Australia, engaging one in three Australians with over two million live listings and a highly engaged audience for auto content. This extensive exposure presents opportunities for advertising and partnership collaborations targeting broad consumer segments interested in vehicle purchasing and selling.

Growing Electric Vehicle Focus The company's active content and launches related to electric and energy-efficient vehicles, such as the Good Cat and upcoming EV markets, highlight a key trend. Businesses in the EV and renewable energy sectors can leverage CarsGuide’s platforms for targeted marketing and lead generation within this expanding niche.

Diversification & Recent Initiatives Recent launches like virtual road trips and experiential campaigns demonstrate CarsGuide’s innovative approach to engaging consumers. These initiatives open opportunities for technology providers, content creators, and experiential marketing firms to collaborate and enhance interactive advertising solutions.

Partnership and Expansion Potential With collaborations involving Mitsubishi Motors and Nissan Australia, CarsGuide shows openness to strategic partnerships that enhance user engagement and automotive innovation. Companies offering automotive technologies, accessories, or service integrations can explore joint ventures or product placements to target their audience.

Technology Adoption Utilization of advanced tech stacks like Salesforce Marketing Cloud, Node.js, and targeted advertising tools indicates CarsGuide’s focus on data-driven marketing and platform optimization. Tech providers specializing in marketing automation, analytics, or personalized content delivery have scope to offer solutions that enhance CarsGuide’s digital strategies and ad effectiveness.

Similar companies to CarsGuide

CarsGuide Tech Stack

CarsGuide uses 8 technology products and services including Criteo, Prebid, Taboola, and more. Explore CarsGuide's tech stack below.

  • Criteo
    Advertising
  • Prebid
    Advertising
  • Taboola
    Advertising
  • Salesforce Audience Studio
    Data Management Platforms
  • Salesforce Marketing Cloud
    Marketing Performance Measurement
  • Qualaroo
    Online Form Builders
  • Node.js
    Programming Languages
  • Facebook
    Widgets

Media & News

CarsGuide's Email Address Formats

CarsGuide uses at least 1 format(s):
CarsGuide Email FormatsExamplePercentage
First.Last@carsguide.com.auJohn.Doe@carsguide.com.au
96%
Last.First@carsguide.com.auDoe.John@carsguide.com.au
2%
FLast@carsguide.com.auJDoe@carsguide.com.au
2%

Frequently Asked Questions

Where is CarsGuide's headquarters located?

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CarsGuide's main headquarters is located at 1 York Street Level Sydney, New South Wales 2000 Australia. The company has employees across 2 continents, including OceaniaEurope.

What is CarsGuide's official website and social media links?

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CarsGuide's official website is carsguide.com.au and has social profiles on LinkedIn.

What is CarsGuide's SIC code NAICS code?

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CarsGuide's SIC code is 5521 - Motor Vehicle Dealers (Used Only) NAICS code is 425 - Wholesale Electronic Markets and Agents and Brokers.

How many employees does CarsGuide have currently?

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As of June 2026, CarsGuide has approximately 30 employees across 2 continents, including OceaniaEurope. Key team members include Head Of Content Production: J. S.Head Of Editorial: J. H.Victorian Dealer Business Manager: L. E.. Explore CarsGuide's employee directory with LeadIQ.

What industry does CarsGuide belong to?

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CarsGuide operates in the Internet Marketplace Platforms industry.

What technology does CarsGuide use?

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CarsGuide's tech stack includes CriteoPrebidTaboolaSalesforce Audience StudioSalesforce Marketing CloudQualarooNode.jsFacebook.

What is CarsGuide's email format?

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CarsGuide's email format typically follows the pattern of First.Last@carsguide.com.au. Find more CarsGuide email formats with LeadIQ.

When was CarsGuide founded?

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CarsGuide was founded in 2011.

CarsGuide

Internet Marketplace PlatformsNew South Wales, Australia11-50 Employees

CarsGuide is Australia's leading source for new car reviews, news and advice. Home to the largest and most engaged auto editorial audience, we help serious in-market car buyers make informed choices, compare brands and successfully navigate their purchase journey.

Part of the Gumtree Group and a powerful network of three iconic brands with Gumtree and Autotrader, we're driving impact at scale and reaching more people at all of life's important moments and milestones. Today, we connect people as they buy, sell, research and transact across more than two million live listings and 9,000 car reviews. We reach one in three Australians and see an immense $3+ billion in gross listing volume every month. 

It's the kind of success that ties directly into what we stand for. We aim to be the ultimate destination for anyone looking for an awesome deal, perfect find or new opportunity. Our expert insights and resources help people compare their options, be informed and make confident purchases they can feel good about. And we're proud to contribute to a more sustainable way of living by playing a core role in the Australian Circular Economy as well as delivering informative content on the Australian Electric Vehicle (EV) and broader new-energy vehicle landscape.

But our greatest superpower is our people. We're a smart bunch of problem-solvers who use the latest technologies to reimagine better ways to participate on our platforms. Our diversity brings unique perspectives to all we do, boosting our creativity and helping us tackle complex, real-world challenges.

Every day is a new opportunity to achieve more than you can imagine. It's an exciting time to be a part of our transformation and growth as an Australian-listed and operated company (ASX:MKT).

CarsGuide and the Gumtree Group. Discover a world of opportunity.

Section iconCompany Overview

Headquarters
1 York Street Level Sydney, New South Wales 2000 Australia
SIC Code
5521 - Motor Vehicle Dealers (Used Only)
NAICS Code
425 - Wholesale Electronic Markets and Agents and Brokers
Founded
2011
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    CarsGuide's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    CarsGuide's revenue is estimated to be in the range of $1M$10M

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