Market Leadership Cartera is the dominant provider of merchant-funded Shop & Earn offers in the U.S. and Canada, offering a vast network that exceeds 225 million users. This extensive reach provides a significant platform for partners looking to expand their loyalty programs and increase customer engagement.

Strategic Acquisition Since its acquisition by Rakuten in 2017, Cartera has bolstered its capabilities and market share, positioning itself as a strategic partner for brands seeking to leverage robust rewards and loyalty solutions integrated with global e-commerce and cashback ecosystems.

Diverse Partner Ecosystem Partnering with major airlines and top banks, Cartera offers access to a broad customer base interested in earning miles, points, or cash back through familiar retailers. This creates opportunities for targeted marketing partnerships and co-branded campaigns.

Technology Integration With a tech stack including platforms like Rakuten Advertising, Python, and Google Analytics, Cartera is well-equipped to analyze consumer behavior and optimize loyalty offers, enabling sales teams to propose data-driven solutions that increase partner revenues.

Revenue Growth Potential Operating within a competitive landscape with companies like Honey and Groupon and generating revenue between $100M and $250M, Cartera presents an attractive opportunity for sales professionals to develop customized loyalty and cashback solutions to capture market share and drive incremental revenues.