Strategic Partnerships RetailMeNot collaborates with a wide range of brands and travel partners (Expedia, Viator, Ziff Davis) to drive growth through exclusive deals and promotions, presenting opportunities for targeted co-branded campaigns and affiliate-focused monetization.

Large Brand Network With over 50,000 brand partners internationally and a sizable active shopping audience, there is strong potential to introduce new advertisers to RetailMeNot’s promotional media solutions and to upsell premium placements and deal formats.

Seasonal Campaigns Regular seasonal events such as Spring Savecation and Summer Issue savings events indicate a cadence for time-specific promotions, enabling sales teams to bundle marketing services around peak consumer shopping periods.

Tech-Driven Targeting A tech stack including Amazon Advertising, Google AdSense, Klaviyo, and data warehousing (Amazon Redshift) supports advanced targeting, attribution, and analytics, offering a value proposition for performance-driven advertisers seeking measurable ROI.

Legal and Trust Considerations Recent legal and regulatory attention around affiliate tracking underscores the importance of transparent tracking solutions and compliance, creating an opportunity to position RetailMeNot as a trusted partner for brand safety and accurate attribution.