Insights

Market Leadership Cartera Commerce is the leading provider of merchant-funded Shop & Earn offers in the U.S. and Canada, partnering with major airlines and top banks. This dominant positioning provides a strong foundation for upselling additional loyalty solutions and expanding partnerships within its extensive network of 225 million consumers.

Loyalty Program Expertise With a proven track record of enhancing customer loyalty through rewards programs, Cartera offers opportunities to cross-sell integrated marketing solutions, targeted promotions, and data-driven personalization tools to existing and new clients looking to boost customer engagement.

Technology Integration Utilizing advanced tech stacks like Optimizely, Dynamic Yield, and Adobe, Cartera is well-equipped to implement data-rich, personalized experiences for partners. Offering tailored marketing and customer analytics solutions could open new revenue streams for companies seeking to optimize digital shopping behaviors.

Growth Potential Following its acquisition by Rakuten and a revenue range of $50M to $100M, Cartera is positioned to leverage increased market share and technological capabilities to attract more merchants and loyalty program providers, especially targeting sectors like travel, banking, and retail.

Customer Engagement Expansion Cartera's extensive network and reward platform present opportunities to develop new engagement channels such as exclusive offers, dynamic promotions, and enhanced omnichannel marketing services aimed at boosting partner revenue through increased member activity.

Cartera Commerce, Inc – A Rakuten Company Tech Stack

Cartera Commerce, Inc – A Rakuten Company uses 8 technology products and services including Optimizely, Dynamic Yield, Rakuten, and more. Explore Cartera Commerce, Inc – A Rakuten Company's tech stack below.

  • Optimizely
    A/B Testing
  • Dynamic Yield
    A/B Testing
  • Rakuten
    Affiliate Advertising Networks
  • Adobe
    Audio, Video, Graphics
  • Open Graph
    Content Management System
  • Squarespace
    Content Management System
  • Figma
    Design
  • Choices
    Javascript Libraries

Cartera Commerce, Inc – A Rakuten Company's Email Address Formats

Cartera Commerce, Inc – A Rakuten Company uses at least 1 format(s):
Cartera Commerce, Inc – A Rakuten Company Email FormatsExamplePercentage
FLast@cartera.comJDoe@cartera.com
68%
First.Last@cartera.comJohn.Doe@cartera.com
29%
Last@cartera.comDoe@cartera.com
2%
FirstLast@cartera.comJohnDoe@cartera.com
1%

Frequently Asked Questions

Where is Cartera Commerce, Inc – A Rakuten Company's headquarters located?

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Cartera Commerce, Inc – A Rakuten Company's main headquarters is located at Lexington, Massachusetts 02421 United States. The company has employees across 5 continents, including North AmericaEuropeSouth America.

What is Cartera Commerce, Inc – A Rakuten Company's phone number?

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You can contact Cartera Commerce, Inc – A Rakuten Company's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Cartera Commerce, Inc – A Rakuten Company's official website and social media links?

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Cartera Commerce, Inc – A Rakuten Company's official website is cartera.com and has social profiles on LinkedInCrunchbase.

What is Cartera Commerce, Inc – A Rakuten Company's NAICS code?

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Cartera Commerce, Inc – A Rakuten Company's NAICS code is 5415 - Computer Systems Design and Related Services.

How many employees does Cartera Commerce, Inc – A Rakuten Company have currently?

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As of April 2026, Cartera Commerce, Inc – A Rakuten Company has approximately 113 employees across 5 continents, including North AmericaEuropeSouth America. Key team members include Chief Marketing Officer: C. R.Vp Engineering: K. K.Vice President Merchant Partnerships: S. S.. Explore Cartera Commerce, Inc – A Rakuten Company's employee directory with LeadIQ.

What industry does Cartera Commerce, Inc – A Rakuten Company belong to?

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Cartera Commerce, Inc – A Rakuten Company operates in the Technology, Information and Internet industry.

What technology does Cartera Commerce, Inc – A Rakuten Company use?

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Cartera Commerce, Inc – A Rakuten Company's tech stack includes OptimizelyDynamic YieldRakutenAdobeOpen GraphSquarespaceFigmaChoices.

What is Cartera Commerce, Inc – A Rakuten Company's email format?

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Cartera Commerce, Inc – A Rakuten Company's email format typically follows the pattern of FLast@cartera.com. Find more Cartera Commerce, Inc – A Rakuten Company email formats with LeadIQ.

When was Cartera Commerce, Inc – A Rakuten Company founded?

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Cartera Commerce, Inc – A Rakuten Company was founded in 2005.

Cartera Commerce, Inc – A Rakuten Company

Technology, Information and InternetMassachusetts, United States51-200 Employees

We make every day more rewarding. Cartera partners with major airlines and top banks who offer their customers loyalty programs. Since our launch in 2005, we’ve improved their customers’ experiences by helping them earn more of the miles, points, or cash back they want by making it easy for them to shop and earn currency with 1,500 retailers they already know and love. Our network audience exceeds 225M people and we reward $3B in rewards annually to the members of our partners’ loyalty programs who also access significant savings through the special promotions, coupons, free-shipping deals, and more that we enable. Our acquisition by Rakuten in 2017 lent heft to our market share and elevated our capabilities. Today we’re proud to be the single largest source of merchant-funded Shop & Earn offers in the U.S. and Canada.

Section iconCompany Overview

Headquarters
Lexington, Massachusetts 02421 United States
Phone number
NAICS Code
5415 - Computer Systems Design and Related Services
Founded
2005
Employees
51-200

Section iconFunding & Financials

  • $50M$100M

    Cartera Commerce, Inc – A Rakuten Company's revenue is estimated to be in the range of $50M$100M

Section iconFunding & Financials

  • $50M$100M

    Cartera Commerce, Inc – A Rakuten Company's revenue is estimated to be in the range of $50M$100M

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