Expanding Partnership Network RetailMeNot's recent collaborations with Expedia, Viator, and Hotels.com demonstrate a strategic focus on travel and hospitality sectors. This opens opportunities to upsell or cross-promote additional partners within these industries, leveraging their experience in delivering targeted deals and promotions.

Innovative Promotional Solutions The company's emphasis on mobile coupons, cash back offers, and the RetailMeNot Deal Finder highlights a strong digital engagement platform. There is potential to offer custom technology integrations and exclusive promotional campaigns to brands seeking to enhance their online customer acquisition and retention.

Growing Consumer Engagement With an active audience and a focus on seasonal campaigns like Halloween and Father’s Day, RetailMeNot can be targeted to showcase seasonal or event-driven marketing opportunities, helping brands optimize their promotional timing for maximum consumer impact.

Technology Stack Leverage Utilizing advanced cloud services such as AWS and Google Cloud, RetailMeNot is well-positioned to adopt new adtech or AI-driven marketing solutions. Offerings in this space could help increase the company's data-driven targeting effectiveness for brand partners.

Market Competitiveness Competing with large players like Groupon and eBay, RetailMeNot's unique position and partner relationships present opportunities for tailored B2B solutions that emphasize exclusive deals, data analytics, and improved attribution to differentiate from competitors.