Retail Reach Cartology is the exclusive partner to Woolworths and BIG W, offering direct access to one of Australia’s largest retailers. This presents a strong opportunity to pitch scaled retail media campaigns that leverage in-store and digital touchpoints to reach a broad, highly engaged shopper base.

Self-Service Platform Recent launch of a self-service platform for advertisers creates a compelling upsell angle to mid-market brands and agencies seeking faster, cost-efficient campaign setup and optimization across Cartology’s retail media network.

In-Store Network Rollout of in-store screens across Woolworths delivering millions of impressions weekly opens opportunities for brand storytelling at point of purchase, enabling media plans that combine display, data insights, and timing around shopper journeys.

Data-Driven Growth Cartology emphasizes data-led marketing with rich customer insights and diverse media channels, enabling precision targeting and measurement. This can be positioned to brands seeking ROI-focused campaigns and attribution across retail touchpoints.

Leadership & Partnerships Recent leadership appointments and strategic partnerships (e.g., Kimberly-Clark campaign, Region Group expansion) indicate ongoing growth, enterprise partnerships, and cross-category opportunities for large advertisers and vendors looking to co-create retail media solutions.