Retail media scale Cartology sits within Australia’s largest retailer, enabling the ability to offer large-scale, data-driven retail media campaigns tied to Woolworths and BIG W traffic. This presents opportunities to upsell cross-channel solutions that combine in-store and online shopper insights for advertisers seeking scale.

Data driven differentiation The business emphasizes data-led marketing with rich customer insights and diverse media channels. Potential sales angles include leveraging first-party Woolworths shopper data to improve targeting, timing, and attribution for brands looking to optimize media spend at the point of purchase.

New leadership momentum Recent hires and leadership changes in growth, marketing, and commercial strategy signal a push to accelerate revenue and partnerships. This creates openings for strategic enterprise deals, expanded partnerships, and cross-sell opportunities with major brands seeking structured growth programs.

In-store and DOOH expansion Announcements of in-store screen networks and extended retail out-of-home partnerships indicate a growing hardware-enabled media footprint. Sales opportunities exist to sell multi-format campaigns combining digital screens, in-store activations, and regional partnerships to drive measurable brand impact.

Collaborations and launches Recent collaborations with Kimberly-Clark and Region Group, plus new supply chain planning partners, show a trend toward co-branded campaigns and integrated retail solutions. This suggests opportunities for joint go-to-market programs, category-specific campaigns, and data-sharing-based performance marketing.