Retail Media Scale Cartology sits within Australia’s largest retailer ecosystem, offering data-led marketing that can reach Woolworths and BIG W customers at scale. A sales opportunity exists in offering brand campaigns that leverage first-party shopper insights and in-store touchpoints across the retailer network, including the new in-store screen network rollout.

In-Store Media Expansion Recent launches include an in-store screen network delivering millions of impressions weekly. This creates opportunities for video and rich media campaigns, seasonal promotions, and impulse messaging aligned with shopper journeys at point of purchase.

Data-Driven Personalization Cartology emphasizes data-led marketing by combining rich customer insight with diverse media channels. Potential sales plays include personalized retargeting, audience segments for category-specific campaigns, and performance-based activation across digital and in-store channels.

Leadership & Growth New leadership appointments in marketing and commercial strategy indicate a focus on growth and cross-border expansion. This signals openness to strategic partnerships, enterprise deals, and integrated solutions across Australia and New Zealand.

Strategic Partnerships Existing collaborations with Kimberly-Clark, Region Group, and RELEX Solutions highlight a pattern of co-branded campaigns and supply chain integration. There are opportunities to pitch expanded partnerships with FMCG brands and retailers looking to leverage Woolworths’ shopper data and omnichannel reach.