MICE Opportunity Leverage Casa Hotel’s conference facilities to win corporate and association business. The venue supports flexible layouts for meetings and events, paired with the AA Rosette Cocina for premium catering and a relaxed Barca bar for receptions. With ample on site parking and a large room block, it’s well-suited for multi day meetings, incentives, and training programs.

Premium Dining Upsell Capitalize on premium dining by offering executive dining experiences, private events, and product launches tied to corporate stays. The AA Rosette restaurant and upscale bar provide a strong dining proposition that can be packaged with accommodation to attract high-spending business travelers and local clients.

Awards Momentum Use recent Midlands awards recognition as social proof in outreach and proposals. Highlight the hotel’s regional prestige to event organizers and procurement teams, and develop case studies and testimonials to win new corporate and leisure business.

Regional Partnerships Explore regional partnerships and leisure packages. Build cross promotions with local attractions and events, such as motor shows, to create bundled stays that drive weekend leisure demand and attract corporate groups seeking add on experiences.

Accessibility Advantage Highlight accessibility and regional appeal. Positioned in a historic market town with ample parking, the hotel appeals to Midlands business travelers and group bookings. Develop regional corporate programs and loyalty offers to convert inbound demand into repeat, premium bookings.