Heritage Luxury Leverage Grand Hotel’s status as a National Historic Landmark and luxury destination on Mackinac Island to position premium retreat and event packages to high-end corporate clients and wedding planners seeking iconic venues.

Corporate & Events Target the hotel’s strong focus on corporate retreats, weddings, and multi-generational gatherings by offering tailored conference services, team-building experiences, and high-end event planning solutions that align with their existing 18-hole golf, dining venues, and entertainment offerings.

Seasonal Demand Capitalizes on peak seasonal travel with bespoke seasonal campaigns, limited-time experiences, and partnerships with luxury brands to drive off-peak occupancy and repeat visitation for anniversaries, reunions, and special celebrations.

Premium Partnerships Explore collaborations with fashion and lifestyle brands, such as noted partners like Haspel, and explore cross-promotions with nearby luxury experiences to expand guest acquisition channels and enhance on-site experiences.

Technology & Data Offer data-driven marketing and conversion optimization services leveraging their tech stack (OneTrust, Google Tag Manager, Adobe Creative Suite) to improve guest acquisition, personalization, and digital merchandising across the hotel’s 16 dining venues and events calendar.