Multichannel Reach Casa Mattos operates across 11 physical stores and a growing digital storefront, indicating strong cross-channel sales opportunities. Leverage both in-store and e-commerce data to tailor outreach for customers who value convenience, fast delivery, and omnichannel experiences.

Construction Lifecycle With offering spanning from foundation to finish plus post-works products (appliances, décor, lighting, furniture, and utilities), there is a cross-sell opportunity to customers undertaking full-home projects. Propose bundled solutions that cover entire project phases to increase average order value.

Regional Footprint Primarily serving Minas Gerais towns (Cataguases, Juiz de Fora, Leopoldina, Além Paraíba, Muriaé) with ambitions in digital commerce, indicating potential for targeted regional campaigns and localized promotions. Prioritize localized returns, promotions, and inventory planning to optimize delivery times and customer satisfaction.

E-Commerce Maturity Ranked among the top 30 Brazilian e-commerce players in its segment, signaling a strong online brand and potential for growth through enhanced digital channels. Focus on cross-channel remarketing, RPM improvements, and expanding online service offerings like virtual consultations and installation services.

Tech Enablement Utilizes Microsoft Advertising, Power BI, AWS, WordPress/WooCommerce, and WhatsApp Business, suggesting readiness for data-driven selling and personalized outreach. Propose initiatives around targeted ads, customer segmentation, and chat-based sales acceleration to convert online visitors into orders.