Market Positioning Case Paper is a leading player in the US paper and forest products industry with a broad inventory, multiple locations, and a strong distribution network, making it well-positioned to meet diverse client needs across various market segments.

Customer Focus The company actively engages with commercial printers, folding carton manufacturers, and other paper-consuming sectors, offering custom-sized cuts and a wide selection, which opens opportunities to promote tailored premium paper solutions and build long-term accounts.

Expansion Efforts Recent promotional activities such as participation in major industry expos and product showcases (like PRINTING United Expo) indicate targeted efforts to attract new clients and demonstrate innovative projects, providing prospects for upselling and showcasing new product lines.

Leadership Development Strategic hiring of senior personnel such as a new VP of Sales, Head of Quality, CFO, and CRO suggests an emphasis on strengthening sales channels, quality assurance, and financial health—creating opportunities for partnerships and custom service packages.

Digital & Industry Trends Utilization of diverse tech stacks and involvement in industry events position Case Paper to leverage digital channels and market trends for outreach, allowing sales teams to target roles such as print shops and manufacturing firms looking for high-quality, flexible paper supply options.