Niche SMB Focus Target a small business audience given the company’s size (2-10 employees) and IT services orientation, presenting affordable, scalable solutions such as essential point-of-sale security, lightweight hosting, and quick deployment options tailored for quick ROI.

Security & Compliance Leverage existing tech stack emphasis on security (Sucuri) and performance (HTTP/3, Nginx) to offer security hardening, malware protection, and fast, compliant web and POS integrations to protect customer data and reduce risk.

Digital Presence Capitalize on the company’s focus on online presence and lead generation by offering website optimization, schema markup, performance enhancements, and marketing tech consultancy to improve inquiries and hiring visibility.

Growth & Partnerships Position as a partner for POS ecosystem growth by aligning with mid-market and competing solutions (Lightspeed, Revel, Square) to provide integration, migration, or add-on services that expand functionality for retailers.

Monetization Scope Given modest revenue and small team, propose bundled IT services with predictable monthly pricing (security, hosting, optimization, support) and scalable add-ons to grow revenue while minimizing onboarding friction.