Digital Marketing Optimization Leverage existing analytics and tag infrastructure to consolidate customer data across channels and improve attribution for casino promotions, sports betting campaigns, and events. Offer analytics audit, GA4 migration, GTM governance, enhanced event tracking, and conversion rate optimization to boost ROAS for digital campaigns.

Security and Performance With Cloudflare Bot Management and strong security headers, there is opportunities to upsell enterprise-grade security packages, DNS, WAF, and DDoS protection to ensure reliable, compliant site and bet processing during peak periods and promotions. Propose managed security operations and performance tuning for high-traffic events.

Sports Betting Expansion Past partnerships with FanDuel indicate interest in sports betting. Explore additional sportsbook integrations, payment solutions, risk management, and affiliate/channel partnerships; propose joint marketing campaigns and turnkey sportsbook ops to accelerate customer acquisition and retention.

Cross-Property Loyalty Given multi-location mentions and events, there is potential to design a unified loyalty program, cross-promotions, and shared CRM for guest acquisition, retention, and cross-sell between casino, hotel, and entertainment venues. Propose integrated loyalty, mobile wallet, and event marketing to drive repeat visits.

Growth Partnerships Revenue and team size suggest mid-market status with vendor/agency partnerships potential. Position as a mid-market hospitality tech prospect for CRM, merchandising, POS integration, and marketing automation, plus strategic alliance to scale promotions, events, and sports betting operations.