Luxury Market Position Target luxury brand partners and high-end experiential collaborators to leverage The Cosmopolitan’s premium guest experience for sponsored events, exclusive product launches, and VIP hospitality packages within the resort’s distinctive multi-tower design.

Strategic Partnerships Explore joint promotions and cross-promotional opportunities with MGM Resorts and other notable Las Vegas properties to expand co-branded experiences, leveraging their networks to drive cross-venue attendance and reach.

Event & Entertainment Sell high-value sponsorships and venue partnerships tied to the resort’s established event calendar such as NCAA Hoops events, Dive In Movies, Ice Rink activations, and premium nightlife experiences to attract brands seeking experiential exposure.

Corporate & Incentives Position The Cosmopolitan as a destination for executive retreats, incentive travel, and elite client entertainment with customizable meeting spaces, private terraces, and a world-class spa and dining lineup to command premium RFPs.

Digital & Data Offer data-informed advertising and guest engagement programs using the property’s tech stack and digital channels to deliver targeted campaigns, retargeting, and experiential marketing that align with luxury consumer preferences.