Caslon Business Development, Inc. Employee Directory
Book and Periodical PublishingUnited States2-10 Employees
We advise overseas publishers on product and list development for the American market. And we do much more. We offer a full range of solutions. Strategy Planning We assist publishers to create strategic plans, defining areas where their lists can be profitably sold. Our plans review market identification, marketing and promotion, sales and supply chain management including title data management and flow. Marketing Research We research end-user markets and identify special interest groups. We quantify the market, and define the resources and channels of distribution necessary to reach it. Marketing Plan Our Marketing Plans are action plans that draw on both Strategy and Marketing Research findings. We view marketing as a central business planning activity. How to position titles and lists, and their pricing, discount structure and supply chain management are all crucial to business success. Our research and planning take all of these factors into account. Plans are presented along with timelines and budgets. They are drawn up in consultation with our clients. Implementation and Oversight of Marketing Campaigns We provide a full service facility to implement every facet of a campaign from writing, design and production of collateral to fulfillment via digital (including social media) and print. Public Relations When required by the project, and agreed with the client, we contract with appropriate PR teams and oversee and monitor the campaigns. Sales Management We offer sales representation to National Accounts from our offices. We work closely with the Ingram Content Group and through them can offer field and special sales services as well as warehousing, fulfillment, billing and collection. We exercise oversight and control on behalf of our clients. Content Management and Distribution Through our partnerships we can offer data and content management and distribution.
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