Niche Expertise Cassell Consulting specializes in construction software solutions, including estimating, scheduling, and project management, positioning them as a valuable partner for construction firms seeking modern and trusted technology tools.
Recent Digital Expansion With the launch of a new website and a suite of point solutions in October 2023, the company demonstrates a commitment to innovation and addressing key industry challenges, creating sales opportunities in digital transformation projects.
Financial Scalability Operating with an estimated revenue between 1M and 10M and a small team, Cassell Consulting has potential for growth and upselling, particularly by expanding its modular software offerings to mid-sized firms looking for tailored construction tech.
Target Market Focus Given its specialization in construction technology, there are significant opportunities to collaborate with large construction companies and industry stakeholders evolving towards digital solutions, leveraging recent product launches.
Technology Adoption Cassell's use of diverse tech stacks such as Shopify, PHP, and analytics tools indicates their inclination towards scalable, modern digital platforms—a promising avenue to introduce complementary services or integrations to enhance their product ecosystem.